Validity and Reliability Test of Content Creator Strategy Management

Content creator strategy management is a new domain in communication management. strategic has the same pattern as carried out by public relations with three main functions, namely planning, organizing, and controlling. This study aims to develop scale from previous research evaluate content for 27 creators subcategories planning (11 items), organizing (3 controlling items) Likert of 1-7. tested validity Pearson Product Moment Correlation significance value less than 0.05 reliability test this used Cronbach’s Alpha Cronbach coefficient more 0.84. The results showed that 17 statements tested, sixteen were declared valid. There one statement stated be invalid not reliable regarding level purchase followers. accordance which states credibility does affect It can concluded an evaluation quantitative related very minimal. hoped future, will also become reference industry vulnerable stress faces many challenges.